Our global quick-service restaurant client struggled to engage customers through their loyalty program. They wanted to drive greater customer engagement, improve their loyalty campaign ROI, and derive better insights. Using a multiprong approach, the Concord team emphasized 1:1 offer seeding, push notifications, and personalized emails, all with a heavy emphasis on data-backed testing and optimization. Our architects and developers implemented Adobe Campaigns, Adobe Target, and Adobe Analytics to execute and analyze the loyalty campaign results.