DATA & ANALYTICS

Data & Analytics Strategy

Aligning measurement outcomes to strategic objectives.

Has your analytics data failed to translate to business outcomes?

Whether your goal is to scale processes across your organization, make more data-informed decisions, or implement data-driven organizational change, Concord can help you build an enterprise framework that will streamline processes, align teams, and nurture analytical thought using our analytics strategy solutions. Our focus on strategic priorities sets the foundation for an effective data analytics strategy that drives business results.

HOW WE DO IT

What's Involved

01

Analytics Roadmap Development

We develop an analytics roadmap that ensures measurement is in place for long-term strategic initiatives, provides a line of sight into the milestones and work required to achieve your goals, informs budget planning, facilitates staff planning, and creates cross-departmental alignment on resource prioritization. Data initiatives should support both short and long-term business goals.

02

Measurement Planning & Strategy

We work with your stakeholders to develop a plan that is right for your business and objectives. A measurement plan will document objectives, key business questions, and associated metrics and dimensions. Creating a plan before a new analytics implementation creates stakeholder consensus before the project begins and provides a strategic foundation for all work that will be done.

03

Enterprise Digital Analytics Architecture

We evaluate and architect an enterprise approach to your digital analytics tools and systems so you can reduce redundancies and form better processes for efficient and effective data use. We help with specific projects including digital martech stack consultation, vendor evaluation, and process development. Your data should be manageable, functional, and capable of integrating with new solutions and technologies.

04

Data Management Strategy

We help you develop your data management strategy so you can treat data like an asset and keep your organization compliant and accountable. A data management strategy governs your analytics practice supports consistent data accuracy, data access and availability, data security, and data privacy. This cross-departmental initiative encompasses process, policy, and roles/responsibilities.

"The value of data only comes when its cultivation, storage, and analysis are tailored and well-aligned with the context of a particular organization.”
BETHANY HARTLEY, VICE PRESIDENT OF ANALYTICS

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