Explore three ways to elevate your marketing analytics through the Tableau superstore. Improve data insights and optimize your strategies for better results.

Discover the future of data governance, highlighting key trends in AI, data quality, and compliance that are essential for effective data management strategies.

Explore effective strategies for data collection in the age of AI. Learn how to leverage artificial intelligence for improved insights and decision-making.

Discover the essential components of data governance to improve data quality, compliance, and security, enhancing decision-making in your organization.

Explore the key differences in Tableau vs Qlik Sense to determine the best BI tool for your business needs and enhance your data analysis capabilities.

Explore the key differences between deterministic and probabilistic matching algorithms in CDPs. Discover which approach best fits your data strategy today.

Discover key steps to create a robust data governance strategy that ensures data quality, compliance, and better decision-making for your organization.

Explore the importance of data quality in business and effective strategies to enhance data integrity, ensuring informed decisions for your organization.

Discover what makes a good threat model and how effective threat modeling can enhance your cybersecurity strategy and protect your valuable assets.

Discover how a custom React component library enhances productivity and drives business success by providing tailored solutions for your development team.

Learn how to manage legacy data during system modernization using a data warehouse to streamline data integration and enhance performance.

Expert insights on Adobe Analytics for business practitioners to boost data analysis, refine campaigns, improve decisions, and achieve better outcomes.

Find out how to apply meta-analysis to your experimentation practice to gain better insights from your data.

Learn how Customer Data Platforms help health insurance companies improve customer insights, personalize services, and enhance overall business performance.

In part two of our quickstart guide, we delve deeper into the laguage of Adobe’s Customer Journey Analytics.

Successful digital optimization programs don’t need unlimited traffic...

Integrate personalization into your testing strategy to meet customer expectations, enhance engagement...

Transition seamlessly from Adobe Analytics to Customer Journey Analytics with comprehensive insights on data-driven strategies and implementation practices.

Implementation QA in A/B testing ensures unbiased data, accurate results and effective decision-making by preventing errors and improving overall test validity.

The Digital Analytics Association's Quanties Awards recognizes industry trailblazers...

Composable architecture enables businesses to create flexible, scalable, and personalized customer experiences that drive engagement, efficiency, and growth.

Evolytics, a Concord company is honored in Fortune's Top 50 Best Workplaces in Consulting & Professional Services 2023 celebrating its thriving employee culture

Explore how Dreamforce 2023 focused on building trust during the AI revolution, emphasizing data security, Salesforce's Einstein 1 platform, and AI integration.

Foster strong relationships with customer and extend your CLV.

Learn how Adobe Analytics Workspace helps businesses harness data for enhanced decision-making, providing deeper understanding of customer behavior and trends.

Integrating third-party data sources? We share the key lessons you need to know to avoid errors and missteps.

Discover the key differences between Power BI and Tableau in this AI showdown. Compare their features, usability, and capabilities to choose the best tool.

Thriving businesses know how to harness the power of data and technology in today's digital world.

Explore the complexities of billing codes and their impact on healthcare operations. Learn how understanding them can streamline processe and ensure compliance.

How confident are you in your business intelligence (BI) strategy? Implementing an effective BI strategy requires careful planning and consideration...

Is your organization data fluent? Find out the key pitfalls befalling organizations...

Using business analytics can help companies extract valuable insights, make informed decisions, and drive growth.

Organizations increasingly recognize the immense value of interpreting business analytics. By deriving insights from such data, businesses can make informed...

Explore essential insights on AI data visualization, including trends that optimize data analytics for improved decision-making and efficiency.

Facing Power BI connection issues with your migration to GA4? Find out how to make your business intelligence tools connect properly amidst the transition.

Optimize claims processes to enhance efficiency and reduce costs. Discover strategies to improve healthcare payer performance with streamlined management.

Although many brands spend significant time and energy on improving customer acquisition..

Find out the incredible new feature Tableau launched to connect data and manage security.

Your company’s Chief Technology Officer faces the daunting challenge of managing vast amounts of data, often from multiple sources.

Here's your crash course on the Bayesian vs Frequentist debate in the statistics community.

Discover how to improve data views in Adobe Workspace by adjusting workspace settings, using custom view density, applying color formatting for better clarity.

When your carefully crafted testing pipeline is overthrown, the Do No Harm framework is here to save the day.

Google recently announced a plan to automatically migrate all existing Standard...

Effective data management is crucial for organizations seeking to streamline operations...

Collect the Right Marketing Data. Integrate Your Stack. Activate...

Elevate your analytics game with industry experts on Adobe Analytics strategies, tools, and trends that enhance performance and efficiency.

Leverage value-based care data analytics to enhance customer satisfaction by improving healthcare outcomes, reducing waste, and maximizing resource efficiency.

Find out the 5 key takeaways you need to know about Microsoft's latest innovation.

Payers are focusing more on value-based healthcare, patient experience, and...

Learn how healthcare payers can simplify FHIR standards for better interoperability, cost management, and secure data exchange to improve patient care.

Healthcare payer data analytics management is crucial in optimizing payer operations...

Find out 5 best practices for your data management program, 3 ways to drive greater ROI...

Healthcare data interoperability plays an essential role in payers' security...

Search engine marketing requires constant attention, research, and techniques to stay...

Digital transformation helps healthcare payers achieve 3 major benefits.

Automation saves time and money while improving the overall customer experience.

Ready to make the switch from manual to automated testing? Here are the top four things to consider before getting started.

Every year data is doubling in amount. As a result, data analysis is increasingly necessary.

Catch up on the can’t-miss announcements from the largest data, apps, and AI conference.

Key optimization objectives for organizations on their data management journey.

Mature organizations are moving toward a holistic focus on data management. Over the...

Evolytics partnered with Adobe to develop an Adobe Experience Platform extension for...

A Consent Management Platform (CMP) informs visitors about the types of data a website...

At Evolytics, our mission is to inspire people to use data in ways that make a difference.

Welcome back to the College Basketball Tournament!

As the presidential election nears, we are seemingly overwhelmed with data about the...

After many years of talking about it, Adobe Launch was released in November 2017...

Five years ago, we were fortunate to be introduced to Tableau, a tool for data...

Callout numbers are one of the easiest ways to communicate what is most important...

Data should always be the heart of any data visualization.

Chartjunk is a term coined by Edward Tufte in his book, The Visual Display of...

Using freeform dashboard design is an easy way to tie several of our data visualization...

In an ideal scenario, the stories in your data are so compelling that they are...

There are not many tactics that are going to improve the chances of your data...

As a process-driven analyst, I appreciate the power of a good habit.

I often get asked about which digital analytics conferences should be in the...

In honor of the Evolytics fantasy football draft last night (Go Sleeper Squad!), our...

The four questions you should ask before launching a data management initiative.

Gain insights into evolving data architectures with a focus on data lake healthcare, addressing key strategies, trends, and analytics for optimal outcomes.

We share five keys to avoiding pitfalls and harnessing the full potential of composable...

A customer data platform (CDP) in retail is a technology solution for retailers that...

Discover how to transition to Adobe’s Customer Journey Analytics, enhancing customer experiences with detailed, actionable insights, seamless data integration.